Jeffrey Beach
President & Chief Executive Officer
Jeff is a passionate leader in the Canadian non-profit sector, with more than 25 years’ experience in management, community and patient engagement, advocacy, and fund development. He is driven to help others and thrives on developing and executing strategies to empower people to reach their full potential despite the health and social challenges they face.
Prior to joining Asthma Canada, Jeff was the Executive Director for the Canadian Spondyloarthritis Association (CSA). His career began with the Canadian National Institute for the Blind (CNIB) and evolved to progressive leadership positions with Youth Assisting Youth, The Arthritis Society, the Victorian Order of Nurses (VON Canada), Willow Breast & Hereditary Cancer Support, and Cystic Fibrosis Canada. Jeff is a lifelong volunteer for faith and community-based causes, is a member of the Board of Directors of Women’s Brain Health Initiative, a Board member of the Health Charities Coalition of Canada, Past Chair of the Board of Directors for Federated Health Charities, a member of the Advisory Council for A Life Worth Living, and a longtime member of the Association of Fundraising Professionals.
Jenna Reynolds
Director, Programs and Services
Zhen Liu
Director, Operations & Administration
Zhen has over 10 years of experience working in the non-profit sector. She has a strong belief in the positive impact that charities make on children, youth, families and community members across Canada. She joined Asthma Canada because she wanted to empower individuals affected by asthma and provide them with the opportunity to engage in meaningful programs and access resources to improve their overall health and well-being.
Megan Leigh
Director, Development
Megan joined the Asthma Canada team in 2024 as Director of Development. With years of experience raising funds for other non-profit organizations including her most recent work with Chai Lifeline Canada, she looks forward to growing Asthma Canada’s revenue, building relationships with donors, and launching new fundraising initiatives. Megan came to Asthma Canada with the goal of exceeding previous fundraising targets to support the organization’s vision of a future without asthma.
Pauric Keegan
Communications and Marketing Specialist
Pauric brings over six years of experience in the not-for-profit sector to the role, having held marketing and communications positions at the Asthma Society of Ireland, Compliance Institute, and most recently, the Irish Heart Foundation.
Equipped with an Honors Degree in Digital Media from Maynooth University, Ireland and a Diploma in Digital Marketing from Dublin School of Business, Ireland he is well-versed in crafting engaging communication campaigns and activities spanning health promotion, advocacy, and fundraising.
Certified Respiratory Educators (CREs)
Experts in the field of asthma and allergy education
Laura
RRT, CRE
Laura is a Registered Respiratory Therapist (RRT) and Certified Respiratory Educator (CRE) with 10 years of experience in respiratory care. Passionate about patient education, Laura specializes in asthma management, providing tailored guidance to individuals with asthma to improve their quality of life. With a deep understanding of respiratory physiology and the latest asthma treatment strategies, Laura empowers patients with the knowledge and skills needed to effectively manage their condition, reduce symptoms, and prevent exacerbations.
Jasmine
RN, BScN, CRE
Jasmine is a Registered Nurse with over a decade of experience including acute care, primary care and long term care. She obtained her Respiratory Educator Certificate in 2024 and has a passion for helping empower patients in their health. Jasmine is currently working in primary care focusing on chronic disease management and smoking cessation.
Susan
RRT, CRE, CTE, FCSRT
Susan is a registered Respiratory Therapist, Certified Respiratory Educator, Certified Tobacco Educator and Fellow of the Canadian Society of Respiratory Therapists with 24 years of experience in respiratory care and education.
Sylvia
RRT, CRE
Sylvia graduated as a Respiratory Therapist in 1983 and achieved certification as a Respiratory Educator in 2008. She currently works in community integrated health services providing asthma and COPD education clinics, pulmonary rehabilitation, home oxygen therapy and community respiratory therapy. Sylvia is fluent in English and French.
Tracy
RRT, CRE
Tracy has been a Respiratory Therapist for 25 years and has worked in Canada and the Middle East. She has worked with respirologists in the research of COPD and pulmonary rehabilitation, and as an instructor at the Dalhousie School of Health Sciences in Respiratory Therapy.
Over the past several years she has been working as a certified asthma and COPD educator, smoking cessation counselor and pulmonary rehabilitation coordinator.