Jeffrey Beach
President & Chief Executive Officer
Jeff is a passionate leader in the Canadian non-profit sector, with more than 25 years’ experience in management, community and patient engagement, advocacy, and fund development. He is driven to help others and thrives on developing and executing strategies to empower people to reach their full potential despite the health and social challenges they face.
Prior to joining Asthma Canada, Jeff was the Executive Director for the Canadian Spondyloarthritis Association (CSA). His career began with the Canadian National Institute for the Blind (CNIB) and evolved to progressive leadership positions with Youth Assisting Youth, The Arthritis Society, the Victorian Order of Nurses (VON Canada), Willow Breast & Hereditary Cancer Support, and Cystic Fibrosis Canada. Jeff is a lifelong volunteer for faith and community-based causes, is a member of the Board of Directors of Women’s Brain Health Initiative, a Board member of the Health Charities Coalition of Canada, Past Chair of the Board of Directors for Federated Health Charities, a member of the Advisory Council for A Life Worth Living, and a longtime member of the Association of Fundraising Professionals.
Jenna Reynolds
Director, Programs and Services
Zhen Liu
Director, Operations & Administration
Zhen has over 10 years of experience working in the non-profit sector. She has a strong belief in the positive impact that charities make on children, youth, families and community members across Canada. She joined Asthma Canada because she wanted to empower individuals affected by asthma and provide them with the opportunity to engage in meaningful programs and access resources to improve their overall health and well-being.
Megan Leigh
Director, Development
Megan joined the Asthma Canada team in 2024 as Director of Development. With years of experience raising funds for other non-profit organizations including her most recent work with Chai Lifeline Canada, she looks forward to growing Asthma Canada’s revenue, building relationships with donors, and launching new fundraising initiatives. Megan came to Asthma Canada with the goal of exceeding previous fundraising targets to support the organization’s vision of a future without asthma.
Pauric Keegan
Communications and Marketing Specialist
Pauric brings over six years of experience in the not-for-profit sector to the role, having held marketing and communications positions at the Asthma Society of Ireland, Compliance Institute, and most recently, the Irish Heart Foundation.
Equipped with an Honors Degree in Digital Media from Maynooth University, Ireland and a Diploma in Digital Marketing from Dublin School of Business, Ireland he is well-versed in crafting engaging communication campaigns and activities spanning health promotion, advocacy, and fundraising.
Alisha Sattaur
Programs & Marketing Intern
Alisha is in her final year of undergraduate studies at The University of Guelph-Humber. She joined Asthma Canada in 2025, focusing on areas of social media management, developing marketing campaigns, and fostering community engagement.
With diverse positions at Bombardier Aerospace, Industrial Alliance Financial Group, and Humber College, she is working toward building a strong foundation in Marketing and Communications to further develop her knowledge and advance in her career.
Annie Kovacs
Development & Marketing Intern