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Staff

The Asthma Canada Team
Jeffrey Beach

Jeffrey Beach

President & Chief Executive Officer

Jeff is a passionate leader in the Canadian non-profit sector, with more than 25 years’ experience in management, community and fund development. He is driven to help others and thrives on developing and executing strategies to empower people to reach their full potential despite the health and social challenges they face. 

Prior to joining Asthma Canada, Jeff was the Executive Director for the Canadian Spondyloarthritis Association (CSA). His career began with the Canadian National Institute for the Blind (CNIB) and evolved to progressive leadership positions with Youth Assisting Youth, The Arthritis Society, the Victorian Order of Nurses (VON Canada), Willow Breast & Hereditary Cancer Support, and Cystic Fibrosis Canada. Jeff is a lifelong volunteer for faith and community-based causes, is a member of the Board of Directors of the Women’s Brain Health Initiative, a Past Chair of the Board of Directors for Federated Health Charities, a member of the Advisory Council for A Life Worth Living and a member of the Association of Fundraising Professionals, Greater Toronto Chapter.

Jenna Reynolds

Jenna Reynolds

Director, Programs and Services

Jenna has been head of Programs at Asthma Canada since 2014, focusing on increasing engagement, expanding educational initiatives, and incorporating the patient and caregiver voice in program development and advocacy. She’s held previous roles in program management for international development charities, focusing on education and youth empowerment. Growing up in a family where everyone had asthma, she learned the importance of education and good asthma control early on and believes strongly in patient education and advocacy to support better health outcomes.

 

Zhen Liu

Zhen Liu

Director, Operations & Administration

Zhen has over 10 years of experience working in the non-profit sector. She has a strong belief in the positive impact that charities make on children, youth, families and community members across Canada. She joined Asthma Canada because she wanted to empower individuals affected by asthma and provide them with the opportunity to engage in meaningful programs and access resources to improve their overall health and well-being.

 

Megan Leigh

Megan Leigh

Director, Development

Megan joined the Asthma Canada team in 2024 as Director of Development. With years of experience raising funds for other non-profit organizations including her most recent work with Chai Lifeline Canada, she looks forward to growing Asthma Canada’s revenue, building relationships with donors, and launching new fundraising initiatives. Megan came to Asthma Canada with the goal of exceeding previous fundraising targets to support the organization’s vision of a future without asthma. 

 

Pauric Keegan

Pauric Keegan

Communications and Marketing Specialist

Pauric brings over six years of experience in the not-for-profit sector to the role, having held marketing and communications positions at the Asthma Society of Ireland, Compliance Institute, and most recently, the Irish Heart Foundation.

Equipped with an Honors Degree in Digital Media from Maynooth University, Ireland and a Diploma in Digital Marketing from Dublin School of Business, Ireland he is well-versed in crafting engaging communication campaigns and activities spanning health promotion, advocacy, and fundraising.

 

Maemuna Azka

Maemuna Azka

Programs and Research Intern

Maemuna is pursuing her Master of Public Health with a strong passion for enhancing the way healthcare is delivered. She has previously worked to address barriers faced by older adults with frailty in the community, resulting in meaningful progress. Now, with Asthma Canada, she is focused on raising awareness and supporting new initiatives to make a lasting impact on the well-being and quality of care for those living with asthma.