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Our Team

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Staff

The Asthma Canada Team
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Jeffrey Beach

Jeffrey Beach

President & Chief Executive Officer

Jeff Beach is a passionate leader in the Canadian non-profit sector, with more than 25 years’ experience in management, community and fund development. He is driven to help others and thrives on developing and executing strategies to empower people to reach their full potential despite the health and social challenges they face. Prior to joining Asthma Canada, Jeff was the Executive Director for the Canadian Spondylitis Association (CSA), a charitable health organization dedicated to improving the lives of Canadians living with spondyloarthritis. His career began with the Canadian National Institute for the Blind (CNIB) and evolved to progressive leadership positions with Youth Assisting Youth, The Arthritis Society, the Victorian Order of Nurses (VON Canada), Willow Breast & Hereditary Cancer Support, and Cystic Fibrosis Canada. Jeff is a lifelong volunteer for faith and community-based causes, is Past Chair of the Board of Directors for Federated Health Charities, a member of the Advisory Council for A Life Worth Living, and is an active member of the Association of Fundraising Professionals, Greater Toronto Chapter.
Jenna Reynolds

Jenna Reynolds

Director, Programs and Services

Jenna has been head of Programs at Asthma Canada since 2014, focusing on increasing engagement, expanding educational initiatives, and incorporating the patient and caregiver voice in program development and advocacy. She’s held previous roles in program management for international development charities, focusing on education and youth empowerment. Growing up in a family where everyone had asthma, she learned the importance of education and good asthma control early on and believes strongly in patient education and advocacy to support better health outcomes.

 

Zhen Liu

Zhen Liu

Director, Operations & Administration

Zhen has over 10 years of experience working in the non-profit sector. She has a strong belief in the positive impact that charities make on children, youth, families and community members across Canada. She joined Asthma Canada because she wanted to empower individuals affected by asthma and provide them with the opportunity to engage in meaningful programs and access resources to improve their overall health and well-being.

 

Christina Wang

Christina Wang

Manager, Fund Development and Donor Relations

As a digital marketer with over 15 years of experience in the industry, Christina brings a fresh perspective to Asthma Canada. Working with Heart & Stroke, Girl Guides of Canada and TEDxToronto, she has honed critical fundraising and engagement skills to develop new donor segments and build legacy programs, ensuring each organization’s ability to continue delivering its valuable services to society. Christina believes in taking an active role in the community and has volunteered for many local and national charities.

 

Azzure Rose-McCurvin

Azzure Rose-McCurvin

Intern, Programs and Communications

Azzure is a multimedia digital media marketing practitioner currently studying at the University of Guelph-Humber. His goal as a marketer is to create projects of true value and knows working in the non-profit sector is a great way to do that. As a communications intern, he intends to give his absolute best to ensure that Asthma Canada’s messaging is as clear as it can be for everyone that comes across it.